In this day and age, more than 90% of Americans use the internet on a regular basis. With this in mind, you could make the argument that almost everyone is a content creator to some degree. If you spend at least a little bit of time posting videos on YouTube, writing posts for a blog, or even just contributing to the conversations that take place on social media, you’re technically a content creator. But there are also plenty of people who work as professional content creators. So, what does a content creator do? And how could they potentially help your business?
We’re going to discuss both of these things today. We’re also going to talk more about how you can find the best content creator if your business wants to hire one.
Continue reading to learn everything you need to know about content creators and the work that they’re responsible for doing.
What Does a Content Creator Do?
Throughout the course of this article, we’re going to cover content creators from almost every angle. But before we do that, it’s important for you to know the answer to the question, “What does a content creator do?”
Generally speaking, content creators do a little bit of everything for the businesses that hire them. They create content in all kinds of different ways so that businesses can use this content to market themselves more effectively.
Here are just a few examples of the types of content that a content creator for businesses might create:
- Blog articles
- Press releases
- Scripts for videos
- Social media posts
If your business needs to have something written up, there is a good chance that a content creator will be able to help you with it. It’s why your business might want to consider trying to hire a content creator.
How Can a Content Creator Benefit Your Business?
Now that you have a much better idea of what a content creator actually does, let’s get into talking about how one can benefit your business. There will be tons of advantages of hiring a content creator to help you out.
For starters, a content creator will prevent you from having to spend a bunch of time creating content on your own. You’ll be able to focus on running your business as opposed to, say, sitting around trying to spin blog articles out of thin air.
A content creator will also prevent you from having to hire a full-time employee to put together content for you. You can fill content creator jobs on an as-needed basis versus hiring someone to work for you all the time.
Additionally, a great content creator will make it possible for you to develop a brand for your voice. It’ll allow you to connect with your customers better and give your company a stronger online presence.
What Is the Easiest Way to Hire a Content Creator?
If you love the sound of hiring a content creator and would love to do it ASAP, you might be wondering what you’ll need to do to find one. It shouldn’t be difficult at all to do it.
Check out a few ways to hire a content creator:
- Put up an ad on your website that shows your interest in hiring a content creator on a part-time basis
- Create a listing on a job board and encourage content creators to apply for a part-time position
- Reach out to a company that specializes in providing content creation services
You shouldn’t have too much trouble finding at least a few content creators to lend a hand to your business. You should ideally try to track down ones who have some experience writing about the things happening within your specific industry.
How Much Will It Cost You to Work With a Content Creator?
In order to hire a business content creator, you’re obviously going to need to be ready to pay them. But the cost of hiring a content creator is going to change depending on what you need to hire them to do.
If, for example, you need a content creator to come up with a few blogs for your website, that isn’t going to break the bank. You might be able to get away with paying less than $100 for this.
But if you need a content creator to develop tons of content for your website, your social media platforms, and more, you could be looking at shelling out several thousand dollars. The cost will be based on the scope of the project that you have on deck.
Is Hiring a Content Creator to Help Your Business Worth It?
Because of the costs associated with hiring a content creator, there are some business owners that don’t think calling on one for help is worth it. But this couldn’t be further from the truth!
Creating strong content for your website, your social media platforms, and more is going to be of the utmost importance. It’s going to play a huge part in everything from your website’s SEO to your total number of social media followers.
For this reason, you shouldn’t be shy about working with content creators early and often. They’re going to work wonders for your business and make you wish you had taken the time to hire them so much sooner.
Bring a Content Creator on Board to Assist Your Business Today
At this point, you should understand just how important it is to reach out to content creators for help. You should be looking forward to working with them in the not-too-distant future.
Stop asking yourself the question, “What does a content creator do?”, and see what they do for yourself by hiring one today. It’ll be one of the best business decisions that you ever make.
Interested in learning some of the other things that you can do to take your business to the next level? Get a few more great suggestions by reading through all the business-minded articles posted on our blog.