In today’s fast-evolving social and digital media marketing initiatives, email marketing is still an efficient marketing approach. Many businesses and enterprises still use email marketing as their primary marketing and promotional strategy. In this article, we’ll thoroughly talk about email marketing and its Advantages and Disadvantages for business.
What is Email Marketing and How Does It Work?
The process of sending commercial marketing messages to a group of clients via email is known as email marketing. In general, every email that organizations and businesses send to their clients is classified as email marketing. Donations, sales requests, business requests, and advertisements are common.
The goal of the email marketing strategy is to achieve three key goals:
- brand awareness
- and brand loyalty
The purpose of sending emails, on the other hand, is to improve the merchant’s relationship with its customers (current and previous), share third-party advertisements, persuade customers to make an immediate purchase, attract new customers, and encourage customer loyalty so that they will make repeat purchases.
Statistics on Email Marketing
The following are some of the most important email marketing statistics:
- Email marketing is used by around 87% of B2B marketers as a distribution medium.
- Aside from global social media usage, roughly 4.23 billion individuals utilized email globally in 2021.
- In 2021, the average email conversion rate was at 1.2 percent, which means that one sale will be made out of every 100 emails.
- 70% of executives use email to convey information related to their industry or firm.
- 75% of B2C marketers and bloggers use email marketing to distribute their content.
- By the end of 2024, the total number of emails is expected to reach 4.48 billion, according to estimates.
Email Marketing Advantages
Some of the main email marketing advantages are given below:
Email marketing is one of the most cost-effective mediums of marketing. You won’t have to pay for space, timing, printing, or advertising fees using email marketing.
You may communicate with your target clients in real-time with email marketing. You can, for example, use trigger points to target the proper audience. Shipping cart abandonment, recent purchases, web activity, and other triggering indicators allow you to target the appropriate audience at the right time, in the right place, with the right offer.
You can use the automated tools to send an email to customers about any activity they did on your website. A welcome remark for signing up, discount offers, or shopping offers if they’ve abandoned the cart could all be included in the automatic email. The first step is to create a template, which you can then utilize for a variety of applications.
Email marketing is more environmentally friendly than other forms of marketing. Traditional marketing approaches require you to invest resources such as fuel, travel, printing, and so on.
Email marketing, unlike telemarketing or door-to-door marketing, does not annoy individuals. They can read the email whenever they have free time. It gives customers the option of receiving emails or unsubscribing if they don’t want to receive them.
Trying it out first
Images, email copy, messaging, customization, CTA, subject line, and other aspects in the email allow you to ensure that your message is productive.
To evaluate your email marketing campaign, there are several free tools available online. You should look into it using a search engine. However, it allows you to compare your performance to that of others in the business, allowing you to spot differences and enhance your performance.
You can use web analytic programs to track the success of your email campaign. These types of tools allow you to test different things like design, subject line and copy to see which is more effective.
Improved Conversion Rate
If your company uses email marketing to promote fresh offers with a CTA link, interested customers will click on the link and make a purchase. The benefit of email marketing is that it can be used at any point during the purchasing process. It enables you to influence clients’ decision-making processes.
The best way to send a tailored marketing message is through email marketing. In fact, you may further segment your customers’ lists depending on their interests and send them email material that is relevant to them. It would significantly increase the size of your sale.
Flexibility in design
Email marketing gives you a lot of creative freedom when it comes to email design. Graphics, plain text, or a file from the attachment can all be used. Whatever is relevant to your marketing message should be chosen.
Email marketing may help you reach your goals, whether it’s a small section of the market or a significant portion of the client base.
Simple to Share
The forward or share option makes it simple to share the material in the email, and sharing is a terrific method to spread the word. When your material goes viral, it will attract a large number of new clients.
You give people the option of receiving a message or opting out at any moment. Your email list, on the other hand, is made up of people who decided to be on it. It means that anytime you give them promotional offers, there’s a good chance they’ll be interested.
Email Marketing Disadvantages
Some of the main email marketing disadvantages are given below:
Spamming includes both annoying and commercial emails. That is why you should send emails just to those who have expressed interest in your website. Untargeted emails have a relatively low click rate.
Email Size Issue
The size of the email is important. It implies you’ll have to employ images and provide all relevant information while keeping your email size to a minimal. However, if you don’t keep the email size small, it will take a long time to load, and you will lose clients.
Resources & Expertise
If you want to operate a successful email marketing campaign, you’ll need marketing knowledge, design skills, and copyrights. You’ll have to employ someone or outsource your task if you don’t have these talents and expertise. In either case, it would be quite costly to your company.
Your email design should be suited for a variety of devices, including smartphones, tablets, and computers. It’s probable that you’ll have some trouble balancing functionality and design. However, because some users only allow text emails, you should examine how your email would appear without pictures.
Your marketing list should be kept up to date. It means that if you input the incorrect email address, your message will not be delivered. Most essential, you should properly design the email and avoid spam terms, useless links, and phrases such as “click here,” “free this,” and similar things. The email service provider will normally filter such emails and place them in spam folders, so the target consumer will not see them.
Following a thorough examination of the benefits and drawbacks of email marketing, we have found that it is a highly effective method. To avoid ending up in the spam folder, you need carefully compose your email and send it to the correct address.
We hope that you enjoyed reading this article, please also check Do’s and Don’ts of Creating Content for business.