A Guide to Advertising on Social Media

Advertising on social media has become one of the most effective marketing strategies. Tons of brands worldwide have expanded their businesses successfully thanks to the effective use of social media. Yet, you need to learn how to use the tools of each social media platform to actually reap results, which is why we’ve created this guide to help you learn how to get started.

Create a Publishing Calendar

A publishing calendar is a schedule you create that helps you know when and what to post on your social media account. It helps keep your ideas structured and organized.

Your content schedule should be detailed. It needs to include what kind of posts you want to publish, on what types of platforms, and even the specific times you want to post them. Each platform has different algorithms and tools, and you want to publish content that harmonizes with the algorithm in order to reach as much of your audience as possible.

You also want to include the dates you’ll be engaging with your audience or holding special social media events.

Engage with Your Audience

Engaging with your followers or viewers is one of the most important things to include in your social media campaign. You want to let your followers or potential clients know that you and your brand are approachable, trustworthy, and serious.

For example, Instagram now has tools such as live direct and Instagram stories that allow you to directly engage with your audience. In addition, there are interactive stickers you can use, such as poll or survey stickers, that give you the chance to gain feedback from your customers.

You can also live stream and do a “questions and answers” event where you can allow potential clients to talk about their concerns or doubts. That way, you can build trust with them.

Another important aspect of audience engagement is following other accounts and commenting on their posts. This will motivate them to go to your profile and do the same.

Research Your Analytics

As mentioned above, each platform comes with its own algorithm, and it’s important you learn the ins and outs of each one in order to use it at its potential. For example, you want to know what hashtags will get you more visibility or at what times people tend to be online. Learning about your account’s traffic will give you a better idea of how to post your content.

Learning about your social media platform’s analytics will also help you know what and when to use ads. Freelance facebook ads, for example, are a great way to draw attention.

Hold Contests

Hosting a giveaway or a contest is both fun and smart way to create awareness around your brand. However, when hosting a giveaway, you first want to set clever entry rules that’ll help you gain more engagement. For example, many contests require people to post, comment, share, like and follow in order to enter. And, the better the prize of your giveaway, the more people you’ll have entering.

Advertising on Social Media is Now Easy!

Once you learn the essentials of each platform, advertising on social media becomes easy. By following these steps, you’ll get the most out of your social media marketing plan and broaden your audience the way you desire.

If you want to keep learning about smart marketing strategies, keep looking through our blog!

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