Think Small: How to Leverage Micro Content in Your Marketing Strategy

According to this report, content marketing receives three times more leads than paid search advertising. As a result, more marketers are prioritizing their content marketing efforts. However, it’s essential to stand out from the crowd. Otherwise, how will customers differentiate you from the masses?

You’re busy. You only have so much time available to dedicate to marketing. Using micro content, you can make a big splash by starting small!

What is this little strategy that’s making such a major impact? Keep reading to find out! 

What Is Micro Content?

People have naturally short attention spans. With our society always on-the-go, we’re constantly looking for quick answers to even the deepest questions. Today, the average human attention span is even shorter than a goldfish’s, clocking in at eight seconds.

If you don’t make an instant impact, you’ve already lost your audience.

Content is adapting and evolving to keep up with customer behaviors. To respond to short attention spans, more marketers are shrinking their content down to size. However, you don’t have to sacrifice quantity for quality.

Micro content strives to condense content so it’s easy for readers to skim. Even the skim-read, people should still grasp the content’s larger message.

Using micro content is inexpensive, though it still provides customers with valuable content. This content is most appropriate to use on social media channels.

However, it’s important to note that long-form content hasn’t lost its importance. Rather, micro content takes detailed articles to make it more relevant for audiences in a rush—such as social media users.

Why It Matters

Essentially, micro content adapts longer content for social media users with low attention spans. By using micro content, you’re improving the user experience. Making content easier to read for your customers will keep them reading.

More people are ditching their computers to rely more on their smartphones. Using mobile devices, people access information through social media networks throughout the day. Micro content makes it easier for you to reach these users.

Trying to read large blocks of text on a small screen isn’t practical. 

In fact, readers might scroll right by your larger content to read something that’s easy to consume. 

Apps such as Twitter, Snapchat, and Whatsapp have adapted to this trend. Their content has adapted to consumer behavior by keeping content condensed. 

You can try this Snapchat for Mac to work on your micro content from your desktop.

By adapting your marketing strategy to include micro-content, you can adapt to consumer behavior, too.

Otherwise, you’re losing your relevance with customers.

7 Ideas for Implementing Micro Content

It comes in many shapes and forms, including:

  • A sentence
  • A paragraph
  • An image
  • A gif
  • A quote
  • A 20-second video
  • A checklist
  • Q&A

Micro content can stand alone or work alongside imagery. Either way, using micro-media makes it easier for people to quickly grasp your content.

Using micro content within your marketing strategy can make your life easier, too. The strategies below can help you create content for social media without wasting the day away. In fact, you can spend about 15 minutes a day to use many of these tactics.

Ready to put it to the test? Here are seven ideas you can use for implementing micro content into your own marketing!

1. Stay on Target

As with any marketing strategy, it’s important to remain targeted. Otherwise, you’re using one blanket message for every customer. Your customers differ by their:

  • Age
  • Gender
  • Marital status
  • Education
  • Interests
  • Buying behaviors

Different consumers respond to different messages. In order to make sure your marketing is effective, start with a specific target. You can break your customers into buyer personas to create different messages for each smaller audience.

Consider your customers. What problems do they face every day? What solutions can you offer?

Then, craft messages based on their behaviors thought processes, and motivations.

Creating a targeted message can make your marketing efforts more effective.

2. Lend a Helping Hand

Once you determine your audience, think about how you can help them. For example, consider:

  • Connecting with your audience
  • Entertaining your customers
  • Inspiring people to make a change
  • Educating customers

Remember, your content is about them. Focusing your content on the consumer’s needs will show them you’re there to help. Otherwise, they’ll search for help elsewhere.

3. Focus on Precision 

How can you make your micro content a part of the customer’s daily routine? For example, you can create micro content for:

  • Tips and tricks
  • Quotes
  • Headlines
  • Sports scores
  • Horoscopes

Keep it short and sweet. Don’t forget to add keywords that are relevant to what you’re offering. That way, people know your content responds to their main concerns.

4. Start a Cycle

Next, you’ll want to build out a schedule to constantly provide consumers with easy-to-consume content and information. Try to make your content:

  • Fun and engaging
  • Easy to create
  • Adaptative for smaller screens
  • Easy to consume

Try developing themes so you can repeat the same themes over time. When you create micro content that’s consistent, your audience will learn to expect it.

Plus, it’s easy to create this repetitive content on your end!

5. Keep Curating

Feel free to curate someone else’s content. Add a short review before sharing someone else’s blog post with your audience. Curating content encourages engagement.

It can also help you expand and grow your current network. 

6. Don’t Neglect Your CTA

After they consume your content, what do you want people to do? A specific call-to-action (CTA) can incite them to take action.

For example, you might want them to subscribe to your blog or email list.

You don’t need to add a link to every post. Adding a CTA when it’s relevant, however, can help you improve engagement and conversions. 

7. Visualize Success

Here are a few more tips you can use for improving your micro content:

  • Use bullets
  • Keep videos short
  • Create engaging, eye-catching headlines
  • Get to the point
  • Use brand imagery (logo, colors) to improve brand awareness

Make it easy to consume and people will come back for more!

Small But Mighty: How to Leverage Micro Content in Your Marketing

Micro content is the small but mighty marketing strategy that keeps growing! Try using micro content in your marketing today to boost your brand and credibility.

Explore more of our business category today for help throughout your business journey.

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