Behind all viral social media campaigns is a talented manager. Are you up for the challenge? Learn how to become a social media manager step-by-step.
So, you want to be a social media manager. Social media management is more than excellent gif choices and witty captions. Even though those two are a decent start, there are many tips and tricks on how to become a social media manager.
Social media managers are PR heroes. They produce, monitor, and filter content for various brands, celebrities, and corporations.
So, what do you need to get your foot in the door of social media management?
I’m glad you asked.
Social Media Savviness
If you’re going to be a social media manager, the first key is to have a fluent understanding of social media in the first place.
Social media is one of the biggest marketing tools businesses can have. And yet, so many businesses and even people- are not savvy with it.
Being a social media manager isn’t just replying to tweets and posting photos on Facebook, it is cultivating a brand identity for businesses.
Being aware of current trends is imperative. Staying up-to-date on the latest news, content, and yes- memes is a sure-fire way to be an effective social media manager.
Social media savviness also plays a role in reputation. When you are on social media, there is always an audience. Responding to customer inquiries with grace is a part of the job.
Keep an eye out for what you post. As a social media manager, it is your job to produce content that is focussed, refined, and engaging.
With each post, the brand identity gets more solidified. As a social media manager, you have tools to build a social influence and create a wider audience.
Even if you are not a social media manager yet, having this mindset when you post on your personal accounts can assist you in building a credible brand for yourself.
Knowing what to post is good, but knowing how to post is imperative.
Social media managers have a knack for creating punchy sentences. Copywriting is a skill that is crucial for being a successful social media manager.
Copywriters are skilled in conveying messages that are focussed and simple. As a social media manager, you are not only building a brand but also looking for target audiences.
Research is a part of a social media manager’s job. The better you are at finding accurate, reliable, and credible sources, the more likely an audience will trust in your brand.
Clear, concise writing is key for good posts. You don’t want to confuse or appear condescending to an audience.
Taking Advantage of Apps
Applications are always appearing and disappearing. MySpace used to be the pinnacle of social media, but now there is Facebook, Instagram, Twitter, and Snapchat.
Keeping up-to-date on the everchanging world of applications is crucial. There are always new platforms rising and it’s best to learn them all.
Using these applications and taking advantage of them is a great way to gain social media exposure and familiarize yourself with the different features of each application.
Facebook, Twitter, and Instagram are fairly common among businesses. Most businesses use these tools to keep up a feed. Snapchat is interesting because it differs from the rest of the pack.
Snapchat prides itself on the impermanence it allows its users. Stories are only twenty-four hours long and allow for a break from the feed grind a lot of other social media platforms create.
This is a great way to interact with an audience because the “stories” feature is excellent for capturing time-sensitive subject matter.
Take advantage of apps! Download them, test them, see which ones stick out as a great resource for content production and engagement.
You also don’t need to use a smartphone all the time for this. For example, there is now Snapchat for Mac.
How to Become a Social Media Manager Includes Learning the Hustle
“The hustle” means building an online portfolio, looking for social media opportunities, and following brands you love.
An online portfolio is a collection of content you have produced. This can be a blog, videos, photos, etc. It documents your online presence and shows companies that you have the skills to produce content.
Additionally, it gives you practice with social media savviness and copywriting skills.
Look for social media opportunities. Do you think that the coffee shop you love could use some TLC in the social media department? Put yourself out there and reach out.
Does your place of work need some promotion? Talk to your managers and reach out. This allows you to get real-world experience in boosting businesses present, SEO, and engagement.
Follow the brands you love. This gives you a taste of what their social media managers do on the daily. You will be able to see their consumer engagement, how and what they post, and give you an outline of what works.
Now that you have learned how to become a social media manager, it’s time to get connected.
Network with individuals and businesses that can help your growth. Use your social media savviness to engage with audiences and post content that matters.
Use your copywriting skills to research and compose strong sentences in your post.
Do the hustle. Create a brand for yourself that connects with businesses. Show them that you have the necessary skills and track record to become a successful social media manager.
Never stop learning. As the world continues to change, so will the landscape of social media. Use your time wisely, and learn the ends of the outs of new technology that can enhance your social media presence. With these steps, you will be better equipped to become an awesome social media manager.